Showing posts with label content creation. Show all posts
Showing posts with label content creation. Show all posts

Defining My Different Selves

The older I get, the more I realize that I’m not just one thing. While the core of my being remains relatively intact and influences my personality and my being, how I define myself depends on where I am and what I’m doing at the time.


It would be easy to say that I’m a Mother, but I’m more than that. I’m also more than a Teacher, an Author, a Daughter, a Sister, and a Friend. I’m all of these things, as well as whatever the people around me want to classify me as.

Finding My Definition(s)


As humans, we have this desire to put ourselves neatly into a box that defines us precisely. It can be scary and confusing if we don’t have a label that gives us a place in the world—or one that makes us feel good.

Within the last few weeks, I have been faced with some incredibly emotional and trying times. During these moments, I gave up part of one of my identities, and it felt weird and uncomfortable. It made me think about what it means to define myself and my place in the world.

Reconsidering One of My Definitions


Not only do I consider myself an author, but I also define myself as a content creator. I use these separate distinctions based on the type of writing I’m doing. I reserve “author” for my fiction and nonfiction writing, while “content creator” applies to the writing I do for clients.

I had been a member of a content mill for a while. I never viewed it as a bad thing because there was always work and I didn’t have to worry about hunting people down to get my money. The pay wasn’t spectacular, but there was an opportunity to meet clients and get direct orders at a price I had set. I actually made some decent money through this site.

I originally signed up for this site back in 2016. I didn’t use it often until about 2 years ago when I was freelancing pretty much full-time. They use a rating system, giving writers from 1 to 4 stars. You can become a 5-star author, but you have to go through a process. I started it, but I never had time to finish it. (Plus, they kept changing the requirements and ways to achieve this coveted goal, so I said forget it and was content with where I was at.)

Since signing up in 2016, I have always been a 4-star author. Every so often, the site would do an audit of my work that could potentially change my rating level. In the past, I’ve always stayed at 4 stars.

Recently, I was dropped to a 3-star author.

It didn’t sit well with me.

It’s important to realize that at this time, I was not in a good place emotionally. I had just received some distressing news about a family member and my son had concussed himself at football practice.

I knew I wasn’t in a good headspace, so I tried to let the rating go. I told myself to give it a day, then I would come back to it.

It’s important to realize that I had been questioning whether or not I wanted to continue writing content. I love that it was able to sustain me for so long, but I’m burning out. It’s not a writing field that changes often, and a lot of the assignments are the same.

This can be both comforting and frustrating.

It’s comforting because since I know what to expect, I can churn out assignments quickly, ensuring I make money. It’s frustrating because it’s boring and time-consuming. Whether I get paid or not, some days I want to stimulate my brain.

The other issue was that the particular site I was on hadn’t had a lot of work lately. I hadn’t written for them in weeks.

While I’m sure there were still some emotions involved, I took my day, then decided to close my account. I told myself that this was my out, my sign that I needed to get out of the game. It wasn’t easy clicking that delete button, but I followed through.

I Lose Part of My Identity


I always knew that as a writer on that particular site, I was a cog in a wheel. I was a faceless creator churning out content that would get businesses noticed on the web. I had to adhere to certain requirements and stipulations, and I had to incorporate keywords properly. I was good at what I did.

I knew I was never going to form close relationships with any of the clients who requested content, but I had at least hoped I was important to the site administrators.

By the time I closed my account, I had written close to (if not more) 1.5 million words. I had made them 1,000s of dollars. I thought that maybe they would send a message and say they were sad to see me go—or at least ask why I was leaving.

But it didn’t happen.

There was nothing but crickets.

That didn’t help my emotional state. Anger crept in.

I felt my feelings for a little while, and then I let them go. Know why? Because that site can never take my accomplishments from me. They may not think that my word count or the amount of money I made was important, but I do.

And I praised myself for the hard work I had put in.

I also reminded myself that the site was no longer giving me what I needed. It wasn’t providing work, and it lowered my rating. It was time to move on—even though it was a challenging decision to make.

My True Self


The emotional distress and this decision got me thinking about my other roles and definitions and how many of them either make me a cog in a wheel or don’t get me any type of recognition.

As a human, I want people to see me. I want to know that I’m part of the larger group and doing something worthwhile, but that doesn’t always happen. In fact, it’s pretty rare that it happens.

But that doesn’t make any of my roles less important.

At the end of the day, as long as I recognize that I am valuable and worthy, that’s all that matters. I may have a lot of ways to define myself, but deep down, I know I’m all of these things and none of them.

I can only take life day by day, and I will define myself in different ways depending on what I’m doing. But underneath it all, I always try to do my best—and that’s all that really matters.

Did the Core Update Break the Internet?

For many, many years, I enjoyed a lucrative career as a content creator. There were times when it was my main source of income, and others when it was supplemental. I wrote blog posts, guest posts, articles, product pages, landing pages, press releases, and more for a variety of clients across several different industries. I’ve worked for agencies and on platforms.

In 2020, when more people started working from home, I became a bit worried that I wouldn’t be able to find enough writing jobs to stay afloat. It didn’t take long for me to realize that fear was unfounded. There was plenty for everybody.

Finding writing jobs never seemed to be an issue.

Until recently.

Work Is Drying Up


Around the middle of July was when I first noticed that writing jobs were getting a bit scarce. When speaking to a client, I was told that they had just examined their analytics, and their page visitation was down, which led to marketing budget cuts. They weren’t sure if or when they’d have work again, but it could be several months down the road.

This wasn’t the last client to be slow when it came to sending me work.

I also noticed that on a lot of platforms that work was dwindling.

I was curious to know why, so I did some research.

I found out that Google had done a core update at the end of May. 

What Is a Core Update?


I don’t have the exact definition of what a core update is, but—essentially—it’s an update that Google does to ensure that it’s providing relevant information to searchers.

Core updates ensure that information can be found quickly and that the latest trends are taken into consideration. The core update in May isn’t the first, and it won’t be the last.

One thing that became apparent is that when Google does these updates, it has an impact on how websites are found. In some cases, that means that sites that have enjoyed being at the top of the list suddenly drop off. Those that were at the bottom now find themselves at the top.

Google’s intention isn’t to punish any particular business for doing what they do (as far as I know), but things change over time, including what people are looking for and how they are looking for it. Google wants to remain relevant, so they update to be useful to their audience.

Technically, businesses should be doing the same.

Is the Core Update to Blame?


One of the things that seems to be incredibly frustrating when Google does a core update is that they don’t release how their will impact websites—only that there will more than likely be an impact. This makes sense because I’m sure Google doesn’t really know what those impacts will be.

This means that if you’re a company that sees a significant drop in page views, you may not know why. Sure, it may be because of the core update, but you’re not given any guidance or advice on how to fix the issue.

You can find general information from Google, such as to make sure you’re providing relevant information on your site, using SEO to your advantage, and making sure your content is well-written.

For some, this isn’t exactly beneficial—especially if they feel like they’ve been abiding by these guidelines since they’ve been offering content.

In some cases, I would say that the core update is absolutely to blame for the drop in demand for content. Staying relevant means continuously offering people a reason to come to your site, but if the content you have isn’t drawing them in, then you aren’t making sales to add funds to your marketing budget.

If the budget is getting smaller, then you have to make sure you’re spending your money wisely, which means finding out exactly what Google is prioritizing and how its bots are conducting searches.

The Dry Spell Shouldn’t Last Forever


With the core update happening in May, it makes sense that by the middle of July, companies were seeing how it had impacted their page views. It takes time for the changes to take place and for the data to be analyzed.

I can only imagine that for those businesses that saw a drop in visitation, that had to have been quite the shock. I have no doubts that the knee-jerk reaction to those lower numbers was to pull money and redirect efforts to campaigns they knew would be successful.

But like everything in life, nothing lasts forever, and this won’t either.

As soon as people find out what the Google bots are looking for, they can adjust their content to once again be found online. The internet is constantly changing, so this is nothing new, and those businesses that know how to weather the storm will find a way.

In the meantime, it sucks for those of us who make money creating content. I’m sure the dry spell won’t last long for us either, but until then, we have to find a way to struggle through without money coming in.

Keeping My Hopes Up


Thankfully, content creation was supplemental for me at this point. If it had been my main source of funds, there would have been quite a bit more panic in this post.

Still, I have to say that it’s kind of weird not writing on a daily basis. Like I said, it’s something I’ve done for years and years. I enjoy creating online content for companies. The income may have been supplemental, but it was still nice to have money coming in.

I’m sure if I looked hard enough, I would be able to find some writing jobs. There are certain industries that always have content needs, so I could always write for them. I don’t because I burned out on that type of content a while ago.

I could also take jobs that don’t pay very well. But if given the option of taking really low paying jobs or not working and hanging out with my kids before school starts, I choose the latter.

I have the luxury of being picky when it comes to the content creation jobs I take, but I know not everyone does.

It’s scary and weird right now with the lack of content creation jobs available, but I’m holding out hope that it won’t last forever. As soon as the industries figure out what they need to do to be found online again, they’ll need content to help them achieve their goals.

 

 

Pembroke Sinclair's books on Goodreads
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Death to the Undead Death to the Undead (Sequel to Life After the Undead)
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Dealing with Devils Dealing with Devils (The Road to Salvation, #2)
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