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The Fun Side of Author Marketing

I’ve established in some past blog posts that marketing isn’t always fun, but it’s a necessary evil. It can be time consuming and frustrating. It can cost a lot of money. But there are some aspects of marketing as an author that are a lot of fun.

I’d forgotten about the fun side of marketing until recently. With the move to Nebraska and trying to get my feet under me, I’ve been neglecting some of my marketing. Things are changing now, however, and the future looks bright.

So what is this fun marketing I’m talking about? It’s getting myself out there. It’s talking about my books and giving presentations. It’s being involved with author events and conventions.

Sure, for some the thought of speaking to a crowd is the scariest thing in the world. I won’t lie: I get nervous before I stand up to do a workshop or presentation, but once I get into my groove, my nerves fade away. There’s something magical about getting an audience talking and involved with my presentation. It’s so much fun to hear how they would survive zombies or what their favorite horror movie is.

Every so often, I do online presentations for elementary students, and those are a lot of fun too. Kids get so excited to talk about books and what they are working on in school. I love asking them questions and hearing their answers. They can be so funny!

I’d forgotten how enjoyable it is to get out and mingle with people who are like-minded. My focus has been inward lately, so it’s nice to get out. Hanging out and doing presentations and workshops is inspiring and re-energizing—something I really needed!