Wednesday, September 13, 2017

Finding Time to Market

I recently started a new job, which means that the vast majority of my day is spent away from my computer. When I come home, I’m tired. I still have to take care of my dogs and kids and get to bed at a decent hour. On the weekends, I’m catching up on cleaning and laundry and trying to find time to write.

Most days, it feels like there aren’t enough hours in the day to get it all done. More often than not, marketing is the last thing I’m thinking about. I don’t want to look for ad options or contact readers for reviews or do any of the million other things they say I should do to market my book. It’s too much.

Marketing isn’t a lot of fun. And it takes a lot of time—time you’d much rather be spending on writing. But there are ways to squeeze it in throughout your day.

One of the easiest ways to market is to work on your branding. At some point in the day, you’re probably going to be on social media, so take a few minutes to promote your brand. Talk about something you’re reading or share a link to the blog post you wrote—even if you didn’t write that post recently. Take a few minutes to find and follow new authors on Facebook or Twitter. Post a picture on Instagram (you were probably planning on doing this anyway!).

You can even schedule posts. There are a variety of programs out there that help you do this. You’ll still have to take the time to write the posts and schedule them, but it can be done. I spend maybe 5 minutes every morning scheduling the posts I want to go up that day. I could absolutely make more time if I need to, but this schedule works well for me.

Take 10 minutes each day to read some posts from other authors and share them or comment on them. Search for other things you’re passionate about and comment on the articles or share the posts with your followers. It doesn’t have to be book related. In fact, if you’re branding, it probably shouldn’t be related to your book at all.

If you have the means, you might consider hiring a book manager or marketing firm to help you market. Or maybe you can ask a friend or family member who has time to help you (you’ll have to work out the payment details with them). No one said you had to do this alone. Better yet, take some time to find multi-author events that you can be part of. Join a blog hop. Doing a Google search brings up many options, I’m sure you can find one that works for you.

I get that there aren’t enough hours in the day to accomplish everything you need to accomplish. I’m struggling too. Marketing doesn’t have to take up a lot of time, but you have to make some time to get it accomplished.

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