Writing is mostly a solitary activity. As an author, you no doubt lock yourself away for hours at a time—days perhaps. Even if you aren’t physically locking yourself in a room, you’re mentally disappearing into another world. As a writer, it’s hard to be pulled out of that world. And when some does pull you out, it irks you like no other! I mean, how hard is it to focus on what they are saying with the vast majority of your brain stuck in some fantasy world?
But I digress.
When it comes to marketing your masterpiece, it shouldn’t be a practice that you do alone. Sure, you’re the greatest champion of your work, and you’re going to shout the loudest that people should read it. But how many people are listening? How many people care about your message? There are some, for sure. There are those loyal fans and dedicated readers who can’t wait to get their hands on your new story. But how do you attract new ones?
There are the traditional ways, including Twitter, Facebook, your blog, and ads (both print and online). But it’s incredibly easy to get lost in the shuffle of this world. Plus, you’re not supposed to be out there shouting, “Buy my book! Buy my book!” because no one will buy your book.
If you work with other authors to market your work, you might be more successful. Not only will you be able to target your fans, but you might find some new ones because your work is similar to another author’s work—one you’re collaborating with. Plus, as a community, we should be supporting and helping each other anyway.
Some of the best marketing tools I’ve used involved working with other authors. More often than not, these campaigns include having people sign up for your newsletter, but I’ve also had the opportunity to work with other authors to raise money for charities.
If every author shares the fact that they are part of this giveaway or fundraiser, more potential readers are reached. If you send it to your 100 fans, and Beatrice sends it to her 1,400 fans, and Dexter sends it to his 3,600 fans, you’re reaching a lot of people. If those fans share that message with their friends and family, you’re reaching even more.
Sure, there are no guarantees that you’ll increase sales (no one can make that promise), but you might. Someone might look at your book cover, think it looks interesting, and click through the link and buy it—you never know what might happen until you try.
Writing your book was a solitary venture, but selling it should be a group effort. Support your fellow authors, help them and yourself get discovered, find some new fans in the process. Marketing is tough, and you shouldn’t go it alone.