As you know, I'm always looking for ways to promote my books and get my name out there. I do a lot of different things, including things like readings/book signings, blog tours, attending conferences, you know, the usual stuff. Occasionally, I do unusual stuff. A few years ago, when Coming from Nowhere first came out, I made an appearance at a local flea market to promote my work. That didn't work out as well as I expected, but I did sell 3 books, so it wasn't a total loss.
Sometimes you have to think outside the box for promotional stuff. You never know who you are going to inspire to read/buy your books when you do that. Next month, I'm doing a book signing at a local bank. They have a promotion running that involves zombies, and they've been looking for other zombie things to tie into it. I'm not holding my breath that it will turn out well, but it can't hurt, right? It's possible I could reach a whole new audience of people. I'll let you know how it goes!